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- #Terratech demo no download download#
- #Terratech demo no download free#
That's why, for a new startup like mine, the F2P versus premium debate is largely irrelevant. Without thousands to spend on advertising, or a strong existing audience to tap, the chances of success are frankly terrible.
#Terratech demo no download download#
Paid download games may be more straightforward to make, but they suffer from the same problem of discovery: 4,000 games per month are released on the App Store, and the total of live apps is well above a million. (Okay, so I hand-picked that list to make my point, but there are genuinely very few examples of premium games that succeed this way.) Only The Room demonstrates a hitherto unknown studio creating an original IP, which grew organically to overcome competition similar to present levels and succeed commercially.Īll credit to Fireproof Games - it thoroughly deserves its success - but I don't consider The Room a great endorsement of the premium model. with an existing audience on and off mobile. In some cases the team themselves had a strong brand. Some made their names elsewhere, then used that brand power to enter the mobile market. Some of these amassed success years ago, when the competition was orders of magnitude less. Indeed, let's name a few: Minecraft: Pocket Edition, Ridiculous Fishing, The Room, Bastion, Angry Birds, Temple Run, and Cut the Rope. Most independent startups, like my outfit, are shooting for stability and sustainability first - there's no use in designing the next F2P mega-hit if you can't afford to make, promote and support it while you wait for players to monetise.īut what about premium? Critics of F2P are quick to point out successful paid games. A lean startup needs the opposite: a simple, minimally-scoped product that generates a return quickly, on a small upfront cost. There's plenty more to it as readers will know very well, but my point is that, even before UA costs (and the scary question of whether they now exceed LTVs), we have a more complex product, with a delayed return.
Deeply integrated analytics, a back end framework and analysts to mine the data all come top of the list.Ī commitment to ongoing development, with content lined up for release post launch is also a must.Ī soft-launch period allows you to tune your product in a small market segment, but delays revenue from the main launch, which is delayed further because lifetime value, ipso facto, is spread over time.
Wherever you stand in the endless debate over F2P, there are some generally accepted factors that you have to incorporate to have a hope of success.
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It makes sense that a free app gets more downloads, but we need to remember that, done properly, a free game is a more sophisticated and expensive product to launch. I think that's a red herring, so let's get it out of the way:įree-to-play is often touted as the best way to find an audience.
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The subject of how to make it in mobile often devolves into a debate about the best revenue model. Last week at GDC, many hours of conference sessions, masterclasses and free-beer-fuelled ranting were devoted to that problem. We all know by now, you can't just push an app to the store and expect it to rise to the top on sheer awesomeness alone. The answer will be all too familiar to anyone working in mobile: discovery. We have a great pedigree in mobile, so why focus on other platforms? WLG's design lead Kris Skellorn made Hungry Shark at Future Games of London as well as its new IP Little Raiders, which soft-launched just before Christmas. Before leaving in late 2012 to do my own thing, I was creative director at London's Ideaworks Game Studio, the team that made the Call of Duty: Zombies series, and co-developed Backbreaker Football with NaturalMotion (to name but two). With that said, I'll turn to a question I've been asked more than once recently and expect to hear several times this week: "you're a mobile developer, why aren't you making a mobile game?"
Or, even better, come and see us in the Leftfield Collection at Rezzed in Birmingham this coming weekend. This year I took to the city by the Bay to promote my startup West London Games, showing new IP TerraTech.Ī quick plug: check out the game at and tweet me or if you want to see the demo. If you hadn't noticed, GDC rolled into San Francisco again last week, and it was once more unto the Moscone Center, dear developers!
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